Churn Intelligence

Stripe shows cancellations.
Not the reasons behind them.

4 cancellations this week. All you got was a name and a date. Did they hit bugs? Stop using a feature? Never activate? Now you can find out.

Free up to 30k events/month. No credit card required.

The problem

Stripe tells you who left. Not why they left.

Stripe Dashboard

Recent cancellations

[email protected]

Pro plan · $49/mo

2d ago

[email protected]

Pro plan · $49/mo

5d ago

[email protected]

Starter plan · $19/mo

8d ago

Three cancellations. $117/mo lost. That's all you know.

With Himetrica

Why they actually left

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3 errors2 sessions/mo

Hit 3 errors in onboarding flow, never completed setup

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1 sessions/mo

Only logged in once after signup, never used core feature

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1 errors0 sessions/mo

Stopped visiting entirely 3 weeks before canceling

Now you know: 2 of 3 churns were preventable. One hit bugs, one never activated.

Customer Timeline

See the full story behind every cancellation.

Himetrica connects Stripe subscription data to visitor behavior. Every page visit, error encountered, and feature used — mapped to each customer.

Pages they visited (or stopped visiting)
Errors they encountered before leaving
Features they never discovered
How engagement dropped over time
T

[email protected]

Pro plan · Canceled 2 days ago

Day 1

Signed up for Pro plan

Day 3

Visited /dashboard 4 times

Day 7

Hit TypeError in /settings

Day 8

Hit same error again

Day 12

Last login

Day 14–28

No activity

Day 30

Canceled subscription

Insight: Customer hit the same bug twice in onboarding, then stopped logging in entirely.

Revenue metrics that tell the real story.

MRR, churn rate, and customer health — all from your Stripe data, enriched with behavior.

MRR
$8,420+12.4%
Churn Rate (30d)
3.2%-0.4%
Active Subscriptions
142+8
Revenue Lost to Churn
$380this month

Top churn signals (last 90 days)

Hit errors during onboarding
12 customers38%
Never used core feature after signup
9 customers29%
Engagement dropped 80%+ before cancel
7 customers23%
Downgraded then canceled within 14 days
3 customers10%
How it works

From cancellation to insight in minutes.

1Step 1

Add the tracker + connect Stripe

One script tag captures pageviews, errors, and custom events. A restricted Stripe API key syncs your customer and subscription data.

2Step 2

Customers are matched automatically

Stripe customers are linked to your visitors by email. You see their full browsing history, errors encountered, and feature usage alongside their subscription data.

3Step 3

Spot churn patterns before they spread

See which bugs, missing features, or engagement drops correlate with cancellations. Fix the root cause, not just the symptom.

Beyond churn. Full-stack analytics.

Churn intelligence is just one piece. You also get everything you need to grow.

Real-time visitors

See who's on your site right now. Live counter, top pages, geographic breakdown.

Revenue attribution

Know which traffic source, UTM campaign, or referrer drove each paying customer.

Multi-step funnels

Build funnels to find where users drop off between landing and paying.

Error tracking

Catch unhandled exceptions and promise rejections with stack traces.

Web Vitals

LCP, INP, CLS, FCP, TTFB on every page load. Spot performance regressions.

Cookie-free by default

No consent banners needed. Privacy-friendly tracking out of the box.

Simple pricing. No surprises.

Cancel anytime. No questions asked.

Every cancellation has a story. Start reading them.

Connect Stripe to behavior data. See what happened before every cancellation. Fix the root cause, not just the symptom.

Free up to 30k events/month. No credit card required.

Reduce Churn with Analytics | Himetrica