Media Kit
Logos, colors, and guidelines for using the Himetrica brand in press, partnerships, and integrations.
Usage Guidelines
Do use the orange icon mark or full wordmark on backgrounds with sufficient contrast.
Do keep clear space around the logo equal to the height of the icon mark.
Don't recolor, rotate, distort, or add effects to the logo.
Don't place the logo on busy backgrounds or use it smaller than 24px.
Logos
Click any card to download. The checkered pattern shows transparency.
Icon Mark
SVG — transparent background
Icon on Dark
SVG — dark background
Icon on Light
SVG — light background
Icon (white)
SVG — transparent background
Icon (black)
SVG — transparent background
App Icon
SVG — squircle
Lockup (dark text)
SVG — for light backgrounds
Lockup (light text)
SVG — for dark backgrounds
Lockup (all black)
SVG — for light backgrounds
Lockup (all white)
SVG — for dark backgrounds
Brand Colors
Our primary palette. Himetrica Orange is the dominant brand color across all touchpoints.
Himetrica Orange
hsl(24, 95%, 53%)
Primary brand color. Logo, buttons, accents.
Deep Charcoal
hsl(220, 15%, 6%)
Dark backgrounds, dashboard UI.
Warm Cream
hsl(30, 25%, 95%)
Light mode backgrounds.
Muted Slate
hsl(220, 8%, 53%)
Secondary text, captions.
Typography
Primary Typeface
Karla
Used across all UI, marketing pages, and documentation. Available on Google Fonts.
Regular 400 — Body text, descriptions
Medium 500 — Labels, navigation
Semibold 600 — Subheadings, emphasis
Bold 700 — Headlines, CTAs
Brand Name
himetrica
Always written in lowercase in running text and code references. The "H" may be capitalized at the start of a sentence or in titles.
About Himetrica
Use this copy when writing about us.
Short (1 line)
Himetrica is a web analytics platform that connects visitor behavior to revenue for SaaS teams.
Long (paragraph)
Himetrica is an analytics platform built for modern SaaS teams. It tracks every visitor across your site, connects anonymous sessions to real people, and ties it all to your revenue data from Stripe, Shopify, and other payment providers. With real-time dashboards, custom event tracking, error monitoring, Core Web Vitals, and AI-powered insights, Himetrica gives founders and product teams a complete picture of who their users are, what they do, and how much they're worth.